In the field of promotional products the humble caps stands supreme. By supreme I am not referring to the immensely popular skater brand out of the USA nor the copy by the Italian firm, what I am saying is that it is very popular when compared to all the other promotional products that there are out there. There are five reasons that I can think of from the top of my head that makes the promotional cap so popular. These include:
- The are great.
- Promotional caps are inexpensive
- Caps can be branded with almost any logo.
- People love to wear caps
- Whats not to love about caps?
For these reasons and more the promotional cap reigns supreme like I already said amongst its peers in the promotional products industry. Sure there might be other products which are also pretty good but let’s face it, none are as good as promotional caps, more precisely baseball caps.
So what kind of caps exist in the promotional cap field. Well there are a number of options which I will go through right here.
Branded caps are just that. They are caps which are branded with a logo. With branded caps you can take a cap and put your logo on it. Millions of companies do it and there is no reason why every company in the world should not have a branded cap. The best thing about branded caps is all the branding options. Options for branding include:
- Screen Print
- Transfer Print
The branding options available make it easy to put almost any logo on a cap. With embroidery you would want a more simple logo with spot colours. With screen print you can get a bit more funky and with transfer print you can more or less eat your heart out.
You would think that a custom cap is just a glorified branded cap but you would be wrong. Yes with custom caps you are putting your logo but often wise it is a whole lot more. With custom caps you are usually going a bit further than say branded. Usually with custom caps you are looking at other aspects of the cap like;
- the colour
- the make
- the style
So you might say “hey I like that cap but can you change the colour”. Or you might want to totally custom PMS match the cap to your corporate colours. This might require getting the cap made in the factory overseas but still you can definitely do it. Many companies opt too customise their custom caps simply because they have to adhere to corporate branding guidelines.
Whilst printing is an option for promotional caps it is not the most common one. Companies choose to go with printed caps mainly when they are looking at a small run. Sometimes they don’t care about the durability of the branding so they reckon printed caps will do the trick. Whatever the case printed caps are definitely an option when it comes to promotional caps and custom caps. It is a option which should not be dismissed simply because it is not the most popular.
Whilst these might be some of the options when it comes too branding a cap when it comes to the caps these selves the world is the limit. There are literally thousands of caps out there. Some are just simple baseball caps in a mono colour. Others are more elaborate with different themes such as racing or indigenous themed. What is sure is that there is a cap for everyone out there.