There is nothing worse than getting a product branded with your logo and then having it fade away. Many companies sell branded products that and a lot of them are great. It is especially great when you have a company such as Brand Republic that understands branded products very well and knows which branding processes are best for each product. The people at Brand Republic are considered specialist in the field of branded products in the promotional products industry. Understanding products is not just about understand printing processes. It is also about understanding what the customers requirements are. One of the requirements is durability of the branding. This is where embroidery comes in because it is one of the most durable forms of branding there is, along with laser engrave and embossing.
Embroidery is usually and exclusive done on headwear and apparel. You need to be branding on material in order to be able to embroider. You can’t do embroidery on a plastic product for example because how would the needle penetrate the plastic. It can’t can it. So that in mind it is obvious that you can only embroider cloth products such as polo shirts, scarfs and caps (although there are other items also). To embroider you need to setup the product in a jig which holds it in place while it is being embroidered using a needle. The needle then threads the string into the item creating the logo. It is quite a fascinating process and interesting to watch. Seeing a whole bunch of machines embroidering a bunch of caps is like a symphony of stitching.
So that said it is clear that embroidered caps are a great option where longevity is required. With embroidered caps you know that the logo will last as long as the product itself. I am yet to see a cap where the embroidery has come off or been rubbed off. Usually the caps itself dies before the embroidery. Which is why so many companies entrust embroidery as a method to transfer their brand onto a corporate gift or corporate uniform.
The legendary Bruce Lee was fond of saying that a punch is just a punch and a kick is just a kick. When you are talking about caps one would be tempted to say the same thing. That a cap is just a cap. In many case a cap is just a cap, and a hat is just a hat. But that is not to say that it is true on all instances. There are some time when a cap isn’t just a cap. There are times when it is much more than just that. For those times it is important to think about what you are saying and what it means. If you look at it more closely sometimes things are more than they seem. Even Bruce Lee knew that and understood that although there may be benefit in trying to simplify the understanding of kung fu, That did not mean they you could ignore the complexities that are involved with it.
So when is a cap not just a cap. Well a cap is always a cap, let’s get that straight. To ignore the complexity of its existence is something more. First there is the promotional caps. With promotional caps, or custom caps as they are also know, the idea is not just to provide someone with a cap. The idea is to put your logo on a cap so that the person remembers who gave it to them. The purpose is also so that people who see the promotional cap being worn know who gave that person a cap. It is the ultimate gift as it is the gift that keep on give. It keeps the recipient protected from the sun and it gives the giver of the gift the knowledge that their logo will be out there for people to see. From a personal perspective it is great and from a corporate perspective it is even better.
The other time it is more complex than it seems is when you look at the function of promotional caps or custom caps. The function that the cap performs is to keep a person safe from the harmful rays of the sun. Sure it is important to get some sunshine so you can get your dose of vitamin D but you still need to protect yourself from prolonged exposure to the sun. You only really need 15 minutes a day in the sun to get your required dose of sunshine. Anything more than they is excess which is especially problematic in Australia where the sun’s rays are more harmful. So in that context a promotional cap or custom cap carries much more meaning than being a simple garment that you wear like a fashion accessories. It is not just a fashion accessory. Promotional caps are much more than that and need to be recognised as such.
So next time you think about what Bruce Lee said and how it correlates to the humble cap think hard before making simply assumption.
Unless you have kids you may not have noticed but all kids are required to wear caps when they play outdoors. This is mainly due to the fact that schools are becoming increasingly conscience of the fact that kids need protection from the sun when playing outdoors in the sun. This is regardless of whether it is a sunny day or not. Summer and winter kids need to wear caps where playing outside. Long gone are the days when you would see children playing outside in the playground or the park without protection. With the increasing awareness of skin diseases this is no long the case.
It is not not just kids caps which kids are wearing. It is also hats. Wide-brim hats are an increasingly popular item for kids in the playground. They tend to protect more of the head than traditional caps and with their little eyelets they can help keep kids heads cool. Though the legionnaire cap also has good coverage as there is a flap at the back of the cap which covers the neck. Normal caps mainly protect the face, whereas this cap also protect the back of the head.
The caps are also being customised. Especially with private schools the school administration likes to put the school logo on the cap. It is usually as a way to fit in with the uniform. Of course the caps can be colour matched to the school uniform colours. This makes for a very smart looking ensemble with everything matching and looking good. It also makes it easier to identify students from afar so that they don’t get lost during school excursions. These custom caps are a brilliant addition to any school attire.
The news has been full of reports about Donald Trumps new tariffs ona whole range of goods worth over AUD$120 billion against China. This is a trade conflict which has been brewing for some time now and has the potential to cause major headaches in global trade. President Trump was very forward about his intention to fight China in trade and their perceived protection of their own industries during the presidential election. Indeed it was very popular amongst his constituents. Now he has hit out with a whole range of tariffs with China reciprocating with its own. President Xi has also been trying to set a conciliatory tone in order to calm the situation.
Whilst the tariffs mainly only on Chinese goods entering the United States of America they have the potential to a profound effect on global trade. China is the second largest economy in the word and is the largest purchaser of commodities from a range of countries which including Australia. Any disruption to their supply chain can have a domino effect on the world economy according to leading economists. Any effect on China’s demand for commodities has the potential to exert downward pressure on prices. Similarly a cut in China’s own industrial production might push prices higher for consumer and promotional goods such as branded caps.
How this will effect promotional caps and branded caps is something that remains to be seen. Capss are manufactured from raw materials which are purchase on the international market like cotton. Therefore any movement in those raw material pricing can have an effect on baseball caps pricing. On the flip side if Chinese loses access to the US lanyard market then there may be excess supply of capss which could push prices lower for the rest of the world. So as you can see the effect of President Donald Trump’s new protectionist policies have on baseball cap pricing is a real concern to the promotional products and corporate merchandise industries.
Most caps are manufactured in China or other countries in Asian like Vietnam. If there is a disruption to the markets then one might expect a broader effect on the pricing of such products. Factories in countries like Vietnam might see opportunity to raise prices. What effect they will have we will have to wait and see.