There is nothing worse than getting a product branded with your logo and then having it fade away. Many companies sell branded products that and a lot of them are great. It is especially great when you have a company such as Brand Republic that understands branded products very well and knows which branding processes are best for each product. The people at Brand Republic are considered specialist in the field of branded products in the promotional products industry. Understanding products is not just about understand printing processes. It is also about understanding what the customers requirements are. One of the requirements is durability of the branding. This is where embroidery comes in because it is one of the most durable forms of branding there is, along with laser engrave and embossing.
Embroidery is usually and exclusive done on headwear and apparel. You need to be branding on material in order to be able to embroider. You can’t do embroidery on a plastic product for example because how would the needle penetrate the plastic. It can’t can it. So that in mind it is obvious that you can only embroider cloth products such as polo shirts, scarfs and caps (although there are other items also). To embroider you need to setup the product in a jig which holds it in place while it is being embroidered using a needle. The needle then threads the string into the item creating the logo. It is quite a fascinating process and interesting to watch. Seeing a whole bunch of machines embroidering a bunch of caps is like a symphony of stitching.
So that said it is clear that embroidered caps are a great option where longevity is required. With embroidered caps you know that the logo will last as long as the product itself. I am yet to see a cap where the embroidery has come off or been rubbed off. Usually the caps itself dies before the embroidery. Which is why so many companies entrust embroidery as a method to transfer their brand onto a corporate gift or corporate uniform.